Pricing

Getting the price right is crucial to optimizing your return so we invest significant time and effort in completing a market analysis for you.  Our rigorous process includes a detailed analysis of comparable properties, appreciation rates, and market trends.  We will also draw on the experiences of our Prudential York SImpson Underwood colleagues.  In short, we believe that good information leads to good pricing decisions.  

Preparation

Often overlooked in the sales process are the critical aspects of marketability improvement and proper staging. Done well they allow you to achieve the highest price in the shortest amount of time.  This will be an important part of our pre-listing discussions with you. 

Pro-Active Marketing

Almost 90% of buyers search the Internet for homes before ever touring one so they are well informed.  Our marketing approach includes personal attention, high quality internet media exposure, and unique property web sites to facilitate information flow to prospective buyers.  Importantly, as members of the Prudential family of companies we have access to corporate relocating employee buyers that Prudential Relocation refers to our offices in the Triangle.  

Interim Listing Reviews

We will provide statistically based interim listing reviews every few weeks and send activity reports to you regularly.  This fact based snapshot of activity facilitates effective communication and decision making regarding the sale of your home. See the Online Seller Advantage link on this page for a sample report of property sales activity.

Qualifying the Buyer and Negotiating on Your Behalf

You want an offer from a buyer who is truly qualified so we pay close attention to the buyer credit worthiness and their loan application process.  We communicate firmly on your behalf but you will always be in charge.  Our knowledge and experience enable us to interpret offers and counteroffers, giving you the information and guidance you need.  Finally, we assure that all documents are understood and completed within the important time frames.

Contract Contingencies

Contingencies, especially home inspection contingencies, are an integral part of the successful negotiation and completion of any contract to purchase.  These contract provisions are usually complicated and time sensitive.  We will handle the details, the communication, and the resolution for you.